{"id":9831,"date":"2022-12-13T20:10:37","date_gmt":"2022-12-13T20:10:37","guid":{"rendered":"https:\/\/masquedigital.com\/?p=9831"},"modified":"2025-06-25T14:25:15","modified_gmt":"2025-06-25T14:25:15","slug":"8-tendencias-de-marketing-reputacional-para-2023","status":"publish","type":"post","link":"https:\/\/masquedigital.com\/en\/blog\/8-tendencias-de-marketing-reputacional-para-2023\/","title":{"rendered":"<strong>8 tendencias de marketing reputacional para 2023\u00a0<\/strong>"},"content":{"rendered":"<p class=\"wp-block-paragraph\">El marketing reputacional es la promoci\u00f3n, adquisici\u00f3n y seguimiento de contenido de marca positivo. Es una estrategia para ayudarte a comprender lo que las personas discuten sobre tu marca en l\u00ednea y utilizar esa comprensi\u00f3n para mejorar tu marca y tu reputaci\u00f3n general.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hoy en d\u00eda, por la <a href=\"https:\/\/masquedigital.com\/masquedigital\/como-tener-buena-reputacion-online\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>reputaci\u00f3n online<\/strong><\/a>, tanto los solicitantes de empleo, emprendedores, as\u00ed como todos los que hacemos vida en el mundo digital entienden la importancia de ser cautelosos con lo que se publica en l\u00ednea, incluso en las redes sociales y varios sitios web, entonces, \u00bfpor qu\u00e9 no deber\u00eda hacerlo tu marca?&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El marketing reputacional juega un importante papel en el SEO. Google incluye cada vez m\u00e1s sitios de revisi\u00f3n de terceros junto con las empresas que buscan los consumidores. Tambi\u00e9n se est\u00e1 volviendo importante para la b\u00fasqueda local.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Con algunas estimaciones de que Google procesa m\u00e1s de 5 mil millones de b\u00fasquedas cada d\u00eda, no se trata de si un cliente buscar\u00e1 tu empresa, sino cu\u00e1ndo. Es mejor que los clientes potenciales encuentren informaci\u00f3n tanto positiva como aut\u00e9ntica; esto podr\u00eda ser la diferencia entre ganar un cliente o que alguien rechace una venta o cancele sus servicios por completo.\u00a0<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/masquedigital.com\/wp-content\/uploads\/2022\/12\/beneficios-del-marketing-reputacional.jpg\" alt=\"8 tendencias de marketing reputacional para 2023\u00a0\" class=\"wp-image-9846\" width=\"714\" height=\"365\" srcset=\"https:\/\/masquedigital.com\/wp-content\/uploads\/2022\/12\/beneficios-del-marketing-reputacional.jpg 714w, https:\/\/masquedigital.com\/wp-content\/uploads\/2022\/12\/beneficios-del-marketing-reputacional-300x153.jpg 300w, https:\/\/masquedigital.com\/wp-content\/uploads\/2022\/12\/beneficios-del-marketing-reputacional-18x9.jpg 18w\" sizes=\"auto, (max-width: 714px) 100vw, 714px\" \/><\/figure>\n<\/div>\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de Contenidos<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/masquedigital.com\/en\/blog\/8-tendencias-de-marketing-reputacional-para-2023\/#%C2%BFCuales_son_los_beneficios_del_marketing_reputacional\" >\u00bfCu\u00e1les son los beneficios del marketing reputacional?&nbsp;<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/masquedigital.com\/en\/blog\/8-tendencias-de-marketing-reputacional-para-2023\/#Descarga_esta_infografia_donde_podras_revisar_las_tendencias_en_marketing_reputacional_en_2023_para_tener_tu_marca_con_la_mejor_reputacion_online\" >Descarga esta infograf\u00eda donde podr\u00e1s revisar las tendencias en marketing reputacional en 2023 para tener tu marca con la mejor reputaci\u00f3n online<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/masquedigital.com\/en\/blog\/8-tendencias-de-marketing-reputacional-para-2023\/#Tendencias_de_marketing_reputacional_para_2023\" >Tendencias de marketing reputacional para 2023&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/masquedigital.com\/en\/blog\/8-tendencias-de-marketing-reputacional-para-2023\/#Impulsa_el_crecimiento_de_tu_sitio_online_con_esta_plantilla_para_aumentar_tu_reputacion_en_linea_%C2%A1Descargala_de_manera_gratuita\" >Impulsa el crecimiento de tu sitio online con esta plantilla para aumentar tu reputaci\u00f3n en l\u00ednea \u00a1Desc\u00e1rgala de manera gratuita!<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h1 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%C2%BFCuales_son_los_beneficios_del_marketing_reputacional\"><\/span><strong>\u00bfCu\u00e1les son los beneficios del marketing reputacional?<\/strong>&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">El <a href=\"http:\/\/www.0800flor.net\/que-es\/que-es-el-marketing-reputacional\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>marketing reputacional<\/strong><\/a><strong> <\/strong>est\u00e1 ganando popularidad debido a los muchos beneficios que trae consigo.&nbsp;&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Mayor conocimiento de la marca:&nbsp;<\/strong>&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Cuando tu marca tiene una gran reputaci\u00f3n, sus consumidores corren la voz acerca de las ofertas. Esto, a su vez, aumenta el conocimiento de tu marca, ya que las personas conf\u00edan m\u00e1s en las recomendaciones de otras personas que en los anuncios y mensajes de la marca.&nbsp;&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Disminuci\u00f3n del costo de adquisici\u00f3n de clientes:&nbsp;<\/strong>&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Las marcas gastan una cantidad significativa de dinero en adquirir nuevos clientes. Cuando las empresas establecen una buena reputaci\u00f3n de marca, sus esfuerzos de marketing pueden disminuir. Cuesta menos atraer clientes que ya conocen tu marca y tu buena reputaci\u00f3n.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Mayor valor de marca:&nbsp;<\/strong>&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Cuando una marca tiene una buena reputaci\u00f3n en l\u00ednea, pr\u00e1cticamente se promociona a s\u00ed misma. Porque la gente lo elegir\u00e1 sobre sus competidores e incluso pagar\u00e1 m\u00e1s por sus ofertas. Un estudio dice que los consumidores est\u00e1n dispuestos a gastar m\u00e1s en productos de una empresa con una reputaci\u00f3n corporativa positiva. Adem\u00e1s, el valor de la marca permite un flujo de caja estable para el futuro. Y esto aumenta el valor para los accionistas.&nbsp;&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Mayor valor de por vida del cliente:&nbsp;<\/strong>&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Es importante que las empresas retengan a sus clientes. Los clientes leales est\u00e1n mejor alineados con tu marca y, por lo tanto, gastan m\u00e1s en tus productos.&nbsp;&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Crecimiento exponencial:&nbsp;<\/strong>&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Con una buena reputaci\u00f3n a mano, las empresas pueden generar m\u00e1s ingresos. Esto les ayuda a invertir en innovaci\u00f3n. Y esto, a su vez, puede conducir al desarrollo de nuevos y mejores productos y servicios.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Facilite la contrataci\u00f3n y retenci\u00f3n de los mejores talentos:<\/strong>&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Cuando una empresa tiene una gran reputaci\u00f3n, le resulta m\u00e1s f\u00e1cil atraer y retener empleados talentosos. A su vez, pueden ayudar a generar ideas grandes y prometedoras para llevar su negocio al siguiente nivel. \u00a1Y eso puede impulsar su reputaci\u00f3n a\u00fan m\u00e1s!&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"696\" height=\"426\" src=\"https:\/\/masquedigital.com\/wp-content\/uploads\/2022\/12\/El-marketing-reputacional-juega-un-importante-papel-en-el-SEO.jpg\" alt=\"8 tendencias de marketing reputacional para 2023\u00a0\" class=\"wp-image-9845\" srcset=\"https:\/\/masquedigital.com\/wp-content\/uploads\/2022\/12\/El-marketing-reputacional-juega-un-importante-papel-en-el-SEO.jpg 696w, https:\/\/masquedigital.com\/wp-content\/uploads\/2022\/12\/El-marketing-reputacional-juega-un-importante-papel-en-el-SEO-300x184.jpg 300w, https:\/\/masquedigital.com\/wp-content\/uploads\/2022\/12\/El-marketing-reputacional-juega-un-importante-papel-en-el-SEO-18x12.jpg 18w\" sizes=\"auto, (max-width: 696px) 100vw, 696px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><style type=\"text\/css\">\r\n\t\t#dae-shortcode9836-download-wrapper {\r\n\t\t\tbackground: url() !important;\r\n\t\t\tbackground-attachment: scroll !important;\r\n\t\t}\r\n\t\t#dae-shortcode9836-download-wrapper .dae-shortcode-download-file-image {\r\n\t\t\twidth: 80% !important;\r\n\t\t}\r\n\t\t#dae-shortcode9836-download-wrapper.dae-shortcode-download-wrapper-wide .dae-shortcode-download-file-image {\r\n\t\t\twidth: 40% !important;\r\n\t\t}\r\n\t\t#dae-shortcode9836-download-wrapper .dae-shortcode-download-title {\r\n\t\t\tfont-size: 40px !important;\r\n\t\t\tfont-family: Arial, Helvetica, sans-serif !important;\r\n\t\t\tcolor: #0073aa !important;\r\n\t\t}\r\n\t\t#dae-shortcode9836-download-wrapper .dae-shortcode-download-text {\r\n\t\t\tfont-size: 16px !important;\r\n\t\t\tfont-family: Arial, Helvetica, sans-serif !important;\r\n\t\t\tcolor: #444444 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!important;\r\n\t\t\t-webkit-justify-content: flex-start !important;\r\n\t\t\t-moz-justify-content: fle-start !important;\r\n\t\t}\r\n\t\t#dae-shortcode9836-download-wrapper .dae-shortcode-download-content-wrapper,\r\n\t\t#dae-shortcode9836-download-wrapper .dae-shortcode-download-title,\r\n\t\t#dae-shortcode9836-download-wrapper .dae-shortcode-download-text,\r\n\t\t#dae-shortcode9836-download-wrapper .dae-shortcode-register-wrapper p,\r\n\t\t#dae-shortcode9836-download-wrapper .dae-shortcode-register-category-interests-wrap {\r\n\t\t\ttext-align: center !important;\r\n\t\t}\r\n\t\t#dae-shortcode9836-download-wrapper .dae-shortcode-register-field-wrap {\r\n\t\t\tjustify-content: center !important;\r\n\t\t\t-webkit-justify-content: center !important;\r\n\t\t\t-moz-justify-content: center !important;\r\n\t\t}\r\n\t\t#dae-shortcode9836-download-wrapper .dae-shortcode-register-label,\r\n\t\t#dae-shortcode9836-download-wrapper .dae-shortcode-register-message,\r\n\t\t#dae-shortcode9836-download-wrapper .dae-shortcode-register-category-interests-wrap {\r\n\t\t\tmargin: 20px auto !important;\r\n\t\t}\r\n\t\t#dae-shortcode9836-download-wrapper.dae-shortcode-download-wrapper-wide {\r\n\t\t\talign-items: center !important;\r\n\t\t\t-webkit-align-items: center !important;\r\n\t\t\tjustify-content: center !important;\r\n\t\t\t-webkit-justify-content: center !important;\r\n\t\t\t-moz-justify-content: center !important;\r\n\t\t}\r\n\t\t#dae-shortcode9836-download-wrapper.dae-shortcode-download-wrapper-wide .dae-shortcode-download-content-wrapper,\r\n\t\t#dae-shortcode9836-download-wrapper.dae-shortcode-download-wrapper-wide .dae-shortcode-download-title,\r\n\t\t#dae-shortcode9836-download-wrapper.dae-shortcode-download-wrapper-wide .dae-shortcode-download-text,\r\n\t\t#dae-shortcode9836-download-wrapper.dae-shortcode-download-wrapper-wide .dae-shortcode-register-wrapper p,\r\n\t\t#dae-shortcode9836-download-wrapper.dae-shortcode-download-wrapper-wide .dae-shortcode-register-category-interests-wrap {\r\n\t\t\ttext-align: center !important;\r\n\t\t}\r\n\t\t#dae-shortcode9836-download-wrapper.dae-shortcode-download-wrapper-wide .dae-shortcode-register-field-wrap {\r\n\t\t\tjustify-content: center !important;\r\n\t\t\t-webkit-justify-content: center !important;\r\n\t\t\t-moz-justify-content: center !important;\r\n\t\t}\r\n\t\t#dae-shortcode9836-download-wrapper.dae-shortcode-download-wrapper-wide .dae-shortcode-register-label,\r\n\t\t#dae-shortcode9836-download-wrapper.dae-shortcode-download-wrapper-wide .dae-shortcode-register-message,\r\n\t\t#dae-shortcode9836-download-wrapper.dae-shortcode-download-wrapper-wide .dae-shortcode-register-category-interests-wrap {\r\n\t\t\tmargin: 20px auto !important;\r\n\t\t}\r\n\t<\/style>\r\n\t\t<div id=\"dae-shortcode9836-download-wrapper\" class=\"dae-shortcode-download-wrapper\">\r\n\t\t\t\r\n\t\t\t<div class=\"dae-shortcode-download-content-wrapper\">\r\n\t\t\t\t<h2 class=\"dae-shortcode-download-title\"><span class=\"ez-toc-section\" id=\"Descarga_esta_infografia_donde_podras_revisar_las_tendencias_en_marketing_reputacional_en_2023_para_tener_tu_marca_con_la_mejor_reputacion_online\"><\/span>Descarga esta infograf\u00eda donde podr\u00e1s revisar las tendencias en marketing reputacional en 2023 para tener tu marca con la mejor reputaci\u00f3n online<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\t\t\t\t\r\n\t\t\t\t<div class=\"dae-shortcode-download-button\">\r\n\t\t\t\t\t<span class=\"dae-shortcode-download-button-icon\"><i class=\"fas fa-download\"><\/i><\/span>\r\n\t\t\t\t\t<span class=\"dae-shortcode-download-button-text\">Descarga gratuita<\/span>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"dae-shortcode-register-wrapper\">\r\n\t\t\t\t\t<p class=\"dae-shortcode-register-label\">Enviar link al email:<\/p>\r\n\t\t\t\t\t<form class=\"dae-shortcode-register-form\" method=\"post\" novalidate=\"novalidate\" action=\"\">\r\n\t\t\t\t\t\t<input type=\"hidden\" name=\"file\" value=\"8-tendencias-de-marketing-reputacional-para-2023.pdf\" \/>\r\n\t\t\t\t\t\t<div class=\"dae-shortcode-register-field-wrap\"><div class=\"dae-shortcode-register-icon\"><i class=\"fas fa-envelope\"><\/i><\/div><div class=\"dae-shortcode-register-input-wrap\"><input class=\"dae-shortcode-register-field\" type=\"email\" name=\"email\" placeholder=\"Email\" autocomplete=\"off\" \/><\/div><\/div>\r\n\t\t\t\t\t\t\r\n\t\t\t\t\t\t\r\n\t\t\t\t\t\t<p>\r\n\t\t\t\t\t\t\t<input class=\"dae-shortcode-register-submit\" type=\"submit\" value=\"Enviar link\" \/>\r\n\t\t\t\t\t\t<\/p>\r\n\t\t\t\t\t\t<p class=\"dae-shortcode-register-loading\">\r\n\t\t\t\t\t\t\t<i class=\"fas fa-spinner fa-spin\"><\/i>\r\n\t\t\t\t\t\t<\/p>\r\n\t\t\t\t\t<input type=\"hidden\" name=\"trp-form-language\" value=\"en\"\/><\/form>\r\n\t\t\t\t\t<p class=\"dae-shortcode-register-message\"><\/p>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tendencias_de_marketing_reputacional_para_2023\"><\/span><strong>Tendencias de marketing reputacional para 2023<\/strong>&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Optimiza tu sitio web para motores de b\u00fasqueda:&nbsp;<\/strong>&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Trabaja en la optimizaci\u00f3n de motores de b\u00fasqueda (SEO).\u202fSi puedes hacer que los motores de b\u00fasqueda determinen que tus p\u00e1ginas son una autoridad para las palabras clave de destino, clasificar\u00e1 tus p\u00e1ginas m\u00e1s alto.\u202fEsto, a su vez, aumentar\u00e1 tu reputaci\u00f3n en l\u00ednea y obtendr\u00e1s m\u00e1s tr\u00e1fico web.\u202f&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Optimizar las rese\u00f1as con el nombre del producto o servicio, la ciudad y las palabras clave relevantes puede influir en los resultados de b\u00fasqueda. Me gusta, compartir, recomendaciones, menciones de Twitter, registros y otras se\u00f1ales sociales tambi\u00e9n influyen en los resultados del motor de b\u00fasqueda.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Conc\u00e9ntrate en el SEO local:&nbsp;<\/strong>&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">El <a href=\"https:\/\/bloo.media\/blog\/seo-local-posicionar-negocio\/\" target=\"_blank\" rel=\"noreferrer noopener\">SEO local<\/a> implica optimizar tu sitio web para una mejor visibilidad en los resultados de la p\u00e1gina de b\u00fasqueda local de Google.\u202fEsto tambi\u00e9n atraer\u00e1 a m\u00e1s clientes a tu marca.\u202fLa localizaci\u00f3n del contenido de tu sitio web, la optimizaci\u00f3n de tu sitio para dispositivos m\u00f3viles y mucho m\u00e1s se dedica al SEO local.\u202f\u202f&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Mejora las rese\u00f1as y calificaciones:<\/strong>&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Si bien es cierto que una marca no tiene ning\u00fan control directo sobre las rese\u00f1as en l\u00ednea, puedes tomar medidas para curarlas con el tiempo.\u202fEstar atento para asegurarte de que proyectan tu marca de la mejor manera posible.\u202fP\u00f3nte en contacto con aquellos que dejan comentarios lo antes posible.\u202fResponde a esas cr\u00edticas entusiastas con gratitud genuina y toma medidas para resolver los problemas presentados en las cr\u00edticas negativas.\u202fEsto disparar\u00e1 tu reputaci\u00f3n con el tiempo.\u202f&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Publica rese\u00f1as de clientes en tu sitio web:\u202f<\/strong>&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Tu sitio web es la cara en l\u00ednea de tu empresa.\u202fLas personas que quieren saber sobre ti o tener alg\u00fan tipo de contacto, visitan tu sitio.\u202fPublicar comentarios entusiastas de los clientes en tu p\u00e1gina de inicio puede mejorar tu reputaci\u00f3n online y atraer prospectos y asociaciones a su negocio.\u202f&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Las rese\u00f1as en l\u00ednea y las redes sociales llegaron para quedarse. Los consumidores conf\u00edan mucho en ellos y est\u00e1n desempe\u00f1ando un papel cada vez m\u00e1s importante para influir en las decisiones de compra y el SEO.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"735\" height=\"436\" src=\"https:\/\/masquedigital.com\/wp-content\/uploads\/2022\/12\/Tendencias-de-marketing-reputacional-para-2023.jpg\" alt=\"8 tendencias de marketing reputacional para 2023\u00a0\" class=\"wp-image-9843\" srcset=\"https:\/\/masquedigital.com\/wp-content\/uploads\/2022\/12\/Tendencias-de-marketing-reputacional-para-2023.jpg 735w, https:\/\/masquedigital.com\/wp-content\/uploads\/2022\/12\/Tendencias-de-marketing-reputacional-para-2023-300x178.jpg 300w, https:\/\/masquedigital.com\/wp-content\/uploads\/2022\/12\/Tendencias-de-marketing-reputacional-para-2023-18x12.jpg 18w\" sizes=\"auto, (max-width: 735px) 100vw, 735px\" \/><\/figure>\n<\/div>\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Promociona las rese\u00f1as de los clientes en las redes sociales:\u202f<\/strong>&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Las redes sociales son una plataforma econ\u00f3mica para el\u202fmarketing reputacional.\u202fComparte contenido de reputaci\u00f3n positiva, como rese\u00f1as, calificaciones, testimonios, en tus publicaciones en las redes sociales.\u202fEsta es una manera f\u00e1cil de aumentar las ventas, mejorar la reputaci\u00f3n y promocionar tu marca.\u202f&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Configura una cuenta de Google My Business:\u202f<\/strong>&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Como empresa que busca mejorar su reputaci\u00f3n, debes tener una cuenta de\u202f<a href=\"https:\/\/www.google.com\/intl\/es\/business\/sign-up\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Google My Business<\/strong><\/a>.\u202fAbrir una cuenta en esta plataforma es gratuita y abre las puertas para conectarte con tus clientes potenciales y construir tu marca.\u202f&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Gana un lugar en el panel de conocimiento de\u202fGoogle:&nbsp;<\/strong>&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">El panel de conocimiento de Google\u202f\u202fes el cuadro de informaci\u00f3n que aparece en el lado derecho de su pantalla cuando busca entidades usando tu escritorio.\u202fPresenta informaci\u00f3n que Google ha obtenido sobre una entidad.\u202fAl establecer tu marca como una autoridad en tu nicho y publicar buena calidad y cantidad de datos estructurados en tu sitio, puedes obtener un Panel de conocimiento para tu negocio.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Configura listados en sitios de revisi\u00f3n:\u202f<\/strong>&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Otras plataformas para el marketing reputacional son los sitios de revisi\u00f3n dedicados como las revisiones de Facebook, Google, Yelp, entre otras. Hay lugares donde los prospectos buscan y eval\u00faan marcas y negocios.\u202fConfigura tu presencia en tantos de estos sitios relevantes.\u202f&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Con el marketing de reputaci\u00f3n, tu marca se est\u00e1 posicionando como la figura de autoridad en su respectivo sector. La autenticidad es clave y es un factor principal que influye en si a los consumidores les gusta y apoyan una marca. La autenticidad conducir\u00e1 a clientes potenciales de mayor calidad y compradores habituales.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si te interesa que tu marca y\/o producto tenga mejor reputaci\u00f3n online, no dudes en <a href=\"https:\/\/masquedigital.com\/contacto\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>contactarnos<\/strong><\/a> y hacer que esto sea una realidad.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><style type=\"text\/css\">\r\n\t\t#dae-shortcode9841-download-wrapper {\r\n\t\t\tbackground: url() !important;\r\n\t\t\tbackground-attachment: scroll !important;\r\n\t\t}\r\n\t\t#dae-shortcode9841-download-wrapper .dae-shortcode-download-file-image {\r\n\t\t\twidth: 80% !important;\r\n\t\t}\r\n\t\t#dae-shortcode9841-download-wrapper.dae-shortcode-download-wrapper-wide .dae-shortcode-download-file-image {\r\n\t\t\twidth: 40% !important;\r\n\t\t}\r\n\t\t#dae-shortcode9841-download-wrapper .dae-shortcode-download-title {\r\n\t\t\tfont-size: 40px !important;\r\n\t\t\tfont-family: Arial, Helvetica, sans-serif !important;\r\n\t\t\tcolor: #0073aa !important;\r\n\t\t}\r\n\t\t#dae-shortcode9841-download-wrapper .dae-shortcode-download-text {\r\n\t\t\tfont-size: 16px !important;\r\n\t\t\tfont-family: Arial, Helvetica, sans-serif !important;\r\n\t\t\tcolor: #444444 !important;\r\n\t\t}\r\n\t\t#dae-shortcode9841-download-wrapper .dae-shortcode-download-text h1,\r\n\t\t#dae-shortcode9841-download-wrapper .dae-shortcode-download-text h2,\r\n\t\t#dae-shortcode9841-download-wrapper .dae-shortcode-download-text h3,\r\n\t\t#dae-shortcode9841-download-wrapper .dae-shortcode-download-text h4,\r\n\t\t#dae-shortcode9841-download-wrapper .dae-shortcode-download-text h5 {\r\n\t\t\tfont-family: Arial, Helvetica, sans-serif !important;\r\n\t\t}\r\n\t\t#dae-shortcode9841-download-wrapper .dae-shortcode-download-button {\r\n\t\t\tcolor: #0073aa !important;\r\n\t\t\tbackground: none !important;\r\n\t\t\tfont-size: 25px !important;\r\n\t\t\tfont-family: Arial, Helvetica, sans-serif !important;\r\n\t\t\twidth: auto !important;\r\n\t\t\tpadding: 20px 8px !important;\r\n\t\t\tborder-color: #0073aa !important;\r\n\t\t\tborder-radius: 10px !important;\r\n\t\t\t-moz-border-radius: 10px !important;\r\n\t\t\t-webkit-border-radius: 10px !important;\r\n\t\t}\r\n\t\t#dae-shortcode9841-download-wrapper .dae-shortcode-download-button:hover {\r\n\t\t\tcolor: #ffffff !important;\r\n\t\t\tbackground: #0073aa !important;\r\n\t\t\tborder-color: #0073aa !important;\r\n\t\t\tfont-size: 25px !important;\r\n\t\t\tfont-family: Arial, Helvetica, sans-serif !important;\r\n\t\t\twidth: auto !important;\r\n\t\t\tpadding: 20px 8px !important;\r\n\t\t\tborder-radius: 10px !important;\r\n\t\t\t-moz-border-radius: 10px !important;\r\n\t\t\t-webkit-border-radius: 10px !important;\r\n\t\t}\r\n\t\t#dae-shortcode9841-download-wrapper .dae-shortcode-register-label {\r\n\t\t\tfont-size: 18px !important;\r\n\t\t\tfont-family: Arial, Helvetica, sans-serif !important;\r\n\t\t\tcolor: #444444 !important;\r\n\t\t}\r\n\t\t#dae-shortcode9841-download-wrapper .dae-shortcode-register-icon {\r\n\t\t\theight: calc(45px + 4px) !important;\r\n\t\t\tfont-size: 15px !important;\r\n\t\t\tfont-family: Arial, Helvetica, sans-serif !important;\r\n\t\t\tpadding: 15px !important;\r\n\t\t\tcolor: #ffffff !important;\r\n\t\t\tbackground: #0073aa !important;\r\n\t\t\tborder-radius: 10px 0 0 10px !important;\r\n\t\t\t-moz-border-radius: 10px 0 0 10px !important;\r\n\t\t\t-webkit-border-radius: 10px 0 0 10px !important;\r\n\t\t}\r\n\t\t#dae-shortcode9841-download-wrapper .dae-shortcode-register-field {\r\n\t\t\theight: calc(45px + 4px) !important;\r\n\t\t\tfont-size: 15px !important;\r\n\t\t\tfont-family: Arial, Helvetica, sans-serif !important;\r\n\t\t\tpadding: 15px !important;\r\n\t\t\tcolor: #444444 !important;\r\n\t\t\tbackground: #f9f9f9 !important;\r\n\t\t\tborder-radius: 0 10px 10px 0 !important;\r\n\t\t\t-moz-border-radius: 0 10px 10px 0 !important;\r\n\t\t\t-webkit-border-radius: 0 10px 10px 0 !important;\r\n\t\t}\r\n\t\t#dae-shortcode9841-download-wrapper .dae-shortcode-register-select-icon {\r\n\t\t\ttop: calc(50% - 7.5px) !important;\r\n\t\t\tright: 15px !important;\r\n\t\t\tfont-size: 15px !important;\r\n\t\t\tfont-family: Arial, Helvetica, sans-serif !important;\r\n\t\t\tcolor: #444444 !important;\r\n\t\t}\r\n\t\t#dae-shortcode9841-download-wrapper .dae-shortcode-register-field::-webkit-input-placeholder,\r\n\t\t#dae-shortcode9841-download-wrapper .dae-shortcode-register-field::placeholder {\r\n\t\t\tcolor: #888888 !important;\r\n\t\t\tfont-family: Arial, Helvetica, sans-serif !important;\r\n\t\t}\r\n\t\t#dae-shortcode9841-download-wrapper .dae-shortcode-register-field::-ms-input-placeholder {\r\n\t\t\tcolor: #888888 !important;\r\n\t\t\tfont-family: Arial, Helvetica, sans-serif !important;\r\n\t\t}\r\n\t\t#dae-shortcode9841-download-wrapper .dae-shortcode-register-checkbox-text {\r\n\t\t\tcolor: #444444 !important;\r\n\t\t\tfont-size: 12px !important;\r\n\t\t\tfont-family: Arial, Helvetica, sans-serif !important;\r\n\t\t}\r\n\t\t#dae-shortcode9841-download-wrapper .dae-shortcode-register-checkbox-text a {\r\n\t\t\tcolor: #0073aa !important;\r\n\t\t}\r\n\t\t#dae-shortcode9841-download-wrapper .dae-shortcode-register-checkbox-text a:hover {\r\n\t\t\tcolor: #0081c1 !important;\r\n\t\t}\r\n\t\t#dae-shortcode9841-download-wrapper .dae-shortcode-register-submit {\r\n\t\t\tcolor: #ffffff !important;\r\n\t\t\tfont-size: 18px !important;\r\n\t\t\tfont-family: Arial, Helvetica, sans-serif !important;\r\n\t\t\tpadding: 18px !important;\r\n\t\t\tbackground: #0073aa !important;\r\n\t\t\tborder-radius: 10px !important;\r\n\t\t\t-moz-border-radius: 10px !important;\r\n\t\t\t-webkit-border-radius: 10px !important;\r\n\t\t}\r\n\t\t#dae-shortcode9841-download-wrapper .dae-shortcode-register-submit:hover {\r\n\t\t\tcolor: #ffffff !important;\r\n\t\t\tbackground: #0081c1 !important;\r\n\t\t\tfont-size: 18px !important;\r\n\t\t\tfont-family: Arial, Helvetica, sans-serif !important;\r\n\t\t\tpadding: 18px !important;\r\n\t\t\tborder-radius: 10px !important;\r\n\t\t\t-moz-border-radius: 10px !important;\r\n\t\t\t-webkit-border-radius: 10px !important;\r\n\t\t}\r\n\t\t#dae-shortcode9841-download-wrapper .dae-shortcode-register-loading {\r\n\t\t\tcolor: #0073aa !important;\r\n\t\t}\r\n\t\t#dae-shortcode9841-download-wrapper .dae-shortcode-register-message {\r\n\t\t\tfont-size: 16px !important;\r\n\t\t\tfont-family: Arial, Helvetica, sans-serif !important;\r\n\t\t}\r\n\t\t#dae-shortcode9841-download-wrapper .dae-shortcode-register-error {\r\n\t\t\tcolor: #dd1111 !important;\r\n\t\t}\r\n\t\t#dae-shortcode9841-download-wrapper .dae-shortcode-register-success {\r\n\t\t\tcolor: #0073aa !important;\r\n\t\t}\r\n\t\t#dae-shortcode9841-download-wrapper .dae-shortcode-register-category-interests h4,\r\n\t\t#dae-shortcode9841-download-wrapper .dae-shortcode-register-input-wrap-interest label {\r\n\t\t\tfont-family: Arial, Helvetica, sans-serif !important;\r\n\t\t}\r\n\t\t#dae-shortcode9841-download-wrapper {\r\n\t\t\talign-items: center !important;\r\n\t\t\t-webkit-align-items: center !important;\r\n\t\t\tjustify-content: flex-start !important;\r\n\t\t\t-webkit-justify-content: flex-start !important;\r\n\t\t\t-moz-justify-content: fle-start !important;\r\n\t\t}\r\n\t\t#dae-shortcode9841-download-wrapper .dae-shortcode-download-content-wrapper,\r\n\t\t#dae-shortcode9841-download-wrapper .dae-shortcode-download-title,\r\n\t\t#dae-shortcode9841-download-wrapper .dae-shortcode-download-text,\r\n\t\t#dae-shortcode9841-download-wrapper .dae-shortcode-register-wrapper p,\r\n\t\t#dae-shortcode9841-download-wrapper .dae-shortcode-register-category-interests-wrap {\r\n\t\t\ttext-align: center !important;\r\n\t\t}\r\n\t\t#dae-shortcode9841-download-wrapper .dae-shortcode-register-field-wrap {\r\n\t\t\tjustify-content: center !important;\r\n\t\t\t-webkit-justify-content: center !important;\r\n\t\t\t-moz-justify-content: center !important;\r\n\t\t}\r\n\t\t#dae-shortcode9841-download-wrapper .dae-shortcode-register-label,\r\n\t\t#dae-shortcode9841-download-wrapper .dae-shortcode-register-message,\r\n\t\t#dae-shortcode9841-download-wrapper .dae-shortcode-register-category-interests-wrap {\r\n\t\t\tmargin: 20px auto !important;\r\n\t\t}\r\n\t\t#dae-shortcode9841-download-wrapper.dae-shortcode-download-wrapper-wide {\r\n\t\t\talign-items: center !important;\r\n\t\t\t-webkit-align-items: center !important;\r\n\t\t\tjustify-content: center !important;\r\n\t\t\t-webkit-justify-content: center !important;\r\n\t\t\t-moz-justify-content: center !important;\r\n\t\t}\r\n\t\t#dae-shortcode9841-download-wrapper.dae-shortcode-download-wrapper-wide .dae-shortcode-download-content-wrapper,\r\n\t\t#dae-shortcode9841-download-wrapper.dae-shortcode-download-wrapper-wide .dae-shortcode-download-title,\r\n\t\t#dae-shortcode9841-download-wrapper.dae-shortcode-download-wrapper-wide .dae-shortcode-download-text,\r\n\t\t#dae-shortcode9841-download-wrapper.dae-shortcode-download-wrapper-wide .dae-shortcode-register-wrapper p,\r\n\t\t#dae-shortcode9841-download-wrapper.dae-shortcode-download-wrapper-wide .dae-shortcode-register-category-interests-wrap {\r\n\t\t\ttext-align: center !important;\r\n\t\t}\r\n\t\t#dae-shortcode9841-download-wrapper.dae-shortcode-download-wrapper-wide .dae-shortcode-register-field-wrap {\r\n\t\t\tjustify-content: center !important;\r\n\t\t\t-webkit-justify-content: center !important;\r\n\t\t\t-moz-justify-content: center !important;\r\n\t\t}\r\n\t\t#dae-shortcode9841-download-wrapper.dae-shortcode-download-wrapper-wide .dae-shortcode-register-label,\r\n\t\t#dae-shortcode9841-download-wrapper.dae-shortcode-download-wrapper-wide .dae-shortcode-register-message,\r\n\t\t#dae-shortcode9841-download-wrapper.dae-shortcode-download-wrapper-wide .dae-shortcode-register-category-interests-wrap {\r\n\t\t\tmargin: 20px auto !important;\r\n\t\t}\r\n\t<\/style>\r\n\t\t<div id=\"dae-shortcode9841-download-wrapper\" class=\"dae-shortcode-download-wrapper\">\r\n\t\t\t\r\n\t\t\t<div class=\"dae-shortcode-download-content-wrapper\">\r\n\t\t\t\t<h2 class=\"dae-shortcode-download-title\"><span class=\"ez-toc-section\" id=\"Impulsa_el_crecimiento_de_tu_sitio_online_con_esta_plantilla_para_aumentar_tu_reputacion_en_linea_%C2%A1Descargala_de_manera_gratuita\"><\/span>Impulsa el crecimiento de tu sitio online con esta plantilla para aumentar tu reputaci\u00f3n en l\u00ednea \u00a1Desc\u00e1rgala de manera gratuita!<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\t\t\t\t\r\n\t\t\t\t<div class=\"dae-shortcode-download-button\">\r\n\t\t\t\t\t<span class=\"dae-shortcode-download-button-icon\"><i class=\"fas fa-download\"><\/i><\/span>\r\n\t\t\t\t\t<span class=\"dae-shortcode-download-button-text\">Descarga gratuita<\/span>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"dae-shortcode-register-wrapper\">\r\n\t\t\t\t\t<p class=\"dae-shortcode-register-label\">Enviar link al email:<\/p>\r\n\t\t\t\t\t<form class=\"dae-shortcode-register-form\" method=\"post\" novalidate=\"novalidate\" action=\"\">\r\n\t\t\t\t\t\t<input type=\"hidden\" name=\"file\" value=\"8-tendencias-de-marketing-reputacional-para-2023.pdf\" \/>\r\n\t\t\t\t\t\t<div class=\"dae-shortcode-register-field-wrap\"><div class=\"dae-shortcode-register-icon\"><i class=\"fas fa-envelope\"><\/i><\/div><div class=\"dae-shortcode-register-input-wrap\"><input class=\"dae-shortcode-register-field\" type=\"email\" name=\"email\" placeholder=\"Email\" autocomplete=\"off\" \/><\/div><\/div>\r\n\t\t\t\t\t\t\r\n\t\t\t\t\t\t\r\n\t\t\t\t\t\t<p>\r\n\t\t\t\t\t\t\t<input class=\"dae-shortcode-register-submit\" type=\"submit\" value=\"Enviar link\" \/>\r\n\t\t\t\t\t\t<\/p>\r\n\t\t\t\t\t\t<p class=\"dae-shortcode-register-loading\">\r\n\t\t\t\t\t\t\t<i class=\"fas fa-spinner fa-spin\"><\/i>\r\n\t\t\t\t\t\t<\/p>\r\n\t\t\t\t\t<input type=\"hidden\" name=\"trp-form-language\" value=\"en\"\/><\/form>\r\n\t\t\t\t\t<p class=\"dae-shortcode-register-message\"><\/p>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>El marketing reputacional es la promoci\u00f3n, adquisici\u00f3n y seguimiento de contenido de marca positivo. Es una estrategia para ayudarte a comprender lo que las personas discuten sobre tu marca en l\u00ednea y utilizar esa comprensi\u00f3n para mejorar tu marca y tu reputaci\u00f3n general.&nbsp;&nbsp; Hoy en d\u00eda, por la reputaci\u00f3n online, tanto los solicitantes de empleo,<br \/><a href=\"https:\/\/masquedigital.com\/en\/blog\/8-tendencias-de-marketing-reputacional-para-2023\/\" class=\"more\">Read more<\/a><\/p>","protected":false},"author":2,"featured_media":9839,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","footnotes":""},"categories":[22,1],"tags":[200,42,146,27],"class_list":["post-9831","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-masquedigital","tag-marketing-reputacional","tag-masquedigital-es","tag-seo-es","tag-tendencias-es"],"_links":{"self":[{"href":"https:\/\/masquedigital.com\/en\/wp-json\/wp\/v2\/posts\/9831","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/masquedigital.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masquedigital.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masquedigital.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/masquedigital.com\/en\/wp-json\/wp\/v2\/comments?post=9831"}],"version-history":[{"count":4,"href":"https:\/\/masquedigital.com\/en\/wp-json\/wp\/v2\/posts\/9831\/revisions"}],"predecessor-version":[{"id":9847,"href":"https:\/\/masquedigital.com\/en\/wp-json\/wp\/v2\/posts\/9831\/revisions\/9847"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/masquedigital.com\/en\/wp-json\/wp\/v2\/media\/9839"}],"wp:attachment":[{"href":"https:\/\/masquedigital.com\/en\/wp-json\/wp\/v2\/media?parent=9831"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masquedigital.com\/en\/wp-json\/wp\/v2\/categories?post=9831"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masquedigital.com\/en\/wp-json\/wp\/v2\/tags?post=9831"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}