{"id":10558,"date":"2026-08-02T13:47:09","date_gmt":"2026-08-02T17:47:09","guid":{"rendered":"https:\/\/masquedigital.com\/?p=10558"},"modified":"2026-08-02T13:47:13","modified_gmt":"2026-08-02T17:47:13","slug":"el-futuro-ia-seo-bots-merchant-listings-claude","status":"publish","type":"post","link":"https:\/\/masquedigital.com\/en\/noti-tips\/el-futuro-ia-seo-bots-merchant-listings-claude\/","title":{"rendered":"El Futuro de la IA y el SEO: Monetizaci\u00f3n de Bots, Nuevos Datos en Merchant Listings y Automatizaci\u00f3n con Claude"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de Contenidos<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/masquedigital.com\/en\/noti-tips\/el-futuro-ia-seo-bots-merchant-listings-claude\/#Cobrar_a_bots_de_IA_define_quien_te_cita\" >Cobrar a bots de IA define qui\u00e9n te cita<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/masquedigital.com\/en\/noti-tips\/el-futuro-ia-seo-bots-merchant-listings-claude\/#Nuevas_propiedades_de_datos_para_Merchant_Listings\" >Nuevas propiedades de datos para Merchant Listings<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/masquedigital.com\/en\/noti-tips\/el-futuro-ia-seo-bots-merchant-listings-claude\/#Anthropics_Claude_ya_puede_ver_un_video_y_aprender_tu_trabajo\" >Anthropic&#8217;s Claude ya puede ver un video y aprender tu trabajo<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cobrar_a_bots_de_IA_define_quien_te_cita\"><\/span>Cobrar a bots de IA define qui\u00e9n te cita<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">El modelo pay-per-crawl, impulsado por Cloudflare y AWS mediante el c\u00f3digo HTTP 402, permite a los sitios web cobrar a los rastreadores de IA por cada solicitud. Esto supone un dilema de visibilidad: aunque genera ingresos, arriesga la eliminaci\u00f3n del sitio de las respuestas y citaciones de los buscadores de IA.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"376\" height=\"202\" src=\"https:\/\/masquedigital.com\/wp-content\/uploads\/2026\/08\/image-5.png\" alt=\"Nuevas propiedades de datos para Merchant Listings\" class=\"wp-image-10561\" srcset=\"https:\/\/masquedigital.com\/wp-content\/uploads\/2026\/08\/image-5.png 376w, https:\/\/masquedigital.com\/wp-content\/uploads\/2026\/08\/image-5-300x161.png 300w, https:\/\/masquedigital.com\/wp-content\/uploads\/2026\/08\/image-5-18x10.png 18w\" sizes=\"auto, (max-width: 376px) 100vw, 376px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Nuevas_propiedades_de_datos_para_Merchant_Listings\"><\/span>Nuevas propiedades de datos para Merchant Listings<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Google actualiz\u00f3 el marcado de productos para alinearlo con Merchant Center. A\u00f1adi\u00f3 la propiedad category (con texto y CategoryCode) para precisar la clasificaci\u00f3n, y m\u00e9tricas de duraci\u00f3n de ofertas (validFrom, validThrough, priceValidUntil) en formato ISO 8601 para evitar mostrar precios rebajados ya caducados en las b\u00fasquedas.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Anthropics_Claude_ya_puede_ver_un_video_y_aprender_tu_trabajo\"><\/span>Anthropic&#8217;s Claude ya puede ver un video y aprender tu trabajo<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><br>La nueva funci\u00f3n \u00abRecord a Skill\u00bb permite grabar y explicar flujos de trabajo en pantalla para que Claude Cowork los automatice. Esto facilita delegar procesos t\u00e9cnicos repetitivos como auditor\u00edas de sitios, an\u00e1lisis de palabras clave y optimizaci\u00f3n de metadatos, acelerando la ejecuci\u00f3n de estrategias operativas complejas de visibilidad.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"357\" height=\"189\" src=\"https:\/\/masquedigital.com\/wp-content\/uploads\/2026\/08\/image-10.png\" alt=\"\" class=\"wp-image-10562\" srcset=\"https:\/\/masquedigital.com\/wp-content\/uploads\/2026\/08\/image-10.png 357w, https:\/\/masquedigital.com\/wp-content\/uploads\/2026\/08\/image-10-300x159.png 300w, https:\/\/masquedigital.com\/wp-content\/uploads\/2026\/08\/image-10-18x10.png 18w\" sizes=\"auto, (max-width: 357px) 100vw, 357px\" \/><\/figure>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Cobrar a bots de IA define qui\u00e9n te cita El modelo pay-per-crawl, impulsado por Cloudflare y AWS mediante el c\u00f3digo HTTP 402, permite a los sitios web cobrar a los rastreadores de IA por cada solicitud. Esto supone un dilema de visibilidad: aunque genera ingresos, arriesga la eliminaci\u00f3n del sitio de las respuestas y citaciones<br \/><a href=\"https:\/\/masquedigital.com\/en\/noti-tips\/el-futuro-ia-seo-bots-merchant-listings-claude\/\" class=\"more\">Read more<\/a><\/p>","protected":false},"author":2,"featured_media":10560,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","footnotes":""},"categories":[207],"tags":[32,42,93,37,146],"class_list":["post-10558","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noti-tips","tag-marketing-digital-es","tag-masquedigital-es","tag-rafael-eladio-nunez-aponte-2","tag-rafael-nunez-es","tag-seo-es"],"_links":{"self":[{"href":"https:\/\/masquedigital.com\/en\/wp-json\/wp\/v2\/posts\/10558","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/masquedigital.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masquedigital.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masquedigital.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/masquedigital.com\/en\/wp-json\/wp\/v2\/comments?post=10558"}],"version-history":[{"count":1,"href":"https:\/\/masquedigital.com\/en\/wp-json\/wp\/v2\/posts\/10558\/revisions"}],"predecessor-version":[{"id":10563,"href":"https:\/\/masquedigital.com\/en\/wp-json\/wp\/v2\/posts\/10558\/revisions\/10563"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/masquedigital.com\/en\/wp-json\/wp\/v2\/media\/10560"}],"wp:attachment":[{"href":"https:\/\/masquedigital.com\/en\/wp-json\/wp\/v2\/media?parent=10558"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masquedigital.com\/en\/wp-json\/wp\/v2\/categories?post=10558"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masquedigital.com\/en\/wp-json\/wp\/v2\/tags?post=10558"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}