{"id":10463,"date":"2026-07-01T21:12:08","date_gmt":"2026-07-02T01:12:08","guid":{"rendered":"https:\/\/masquedigital.com\/?p=10463"},"modified":"2026-07-01T21:12:12","modified_gmt":"2026-07-02T01:12:12","slug":"google-explica-como-mide-las-impresiones-en-busquedas-con-ia","status":"publish","type":"post","link":"https:\/\/masquedigital.com\/en\/noti-tips\/google-explica-como-mide-las-impresiones-en-busquedas-con-ia\/","title":{"rendered":"Google\u00a0explica\u00a0c\u00f3mo\u00a0mide\u00a0las impresiones en b\u00fasquedas con IA"},"content":{"rendered":"<p class=\"wp-block-paragraph\">John Mueller aclar\u00f3 que una impresi\u00f3n en los res\u00famenes de IA (AI Overviews) se cuenta solo si el enlace es visible en la pantalla del usuario. Si el enlace queda oculto dentro de un men\u00fa desplegable o un carrusel que el usuario no expande, la impresi\u00f3n no se registra en Search Console.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"378\" height=\"218\" src=\"https:\/\/masquedigital.com\/wp-content\/uploads\/2026\/07\/Screenshot_3.png\" alt=\"\" class=\"wp-image-10478\" srcset=\"https:\/\/masquedigital.com\/wp-content\/uploads\/2026\/07\/Screenshot_3.png 378w, https:\/\/masquedigital.com\/wp-content\/uploads\/2026\/07\/Screenshot_3-300x173.png 300w, https:\/\/masquedigital.com\/wp-content\/uploads\/2026\/07\/Screenshot_3-18x10.png 18w\" sizes=\"auto, (max-width: 378px) 100vw, 378px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de Contenidos<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/masquedigital.com\/en\/noti-tips\/google-explica-como-mide-las-impresiones-en-busquedas-con-ia\/#Google_amplia_los_informes_de_rendimiento_de_IA_en_Search_Console\" >Google ampl\u00eda los informes de rendimiento de IA en Search Console<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/masquedigital.com\/en\/noti-tips\/google-explica-como-mide-las-impresiones-en-busquedas-con-ia\/#Google_anade_herramientas_de_IA_a_las_campanas_Demand_Gen\" >Google a\u00f1ade herramientas de IA a las campa\u00f1as Demand Gen<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Google_amplia_los_informes_de_rendimiento_de_IA_en_Search_Console\"><\/span>Google ampl\u00eda los informes de rendimiento de IA en Search Console<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La compa\u00f1\u00eda extendi\u00f3 el acceso a sus reportes de rendimiento espec\u00edficos para IA a m\u00e1s usuarios en todo el mundo. Estas m\u00e9tricas permiten a los due\u00f1os de sitios web ver exactamente cu\u00e1ntos clics e impresiones reciben desde los res\u00famenes de IA (AI Overviews), separando este tr\u00e1fico de los resultados de b\u00fasqueda tradicionales.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Google_anade_herramientas_de_IA_a_las_campanas_Demand_Gen\"><\/span>Google a\u00f1ade herramientas de IA a las campa\u00f1as Demand Gen<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La compa\u00f1\u00eda actualiz\u00f3 sus campa\u00f1as Demand Gen introduciendo funciones de IA para generar textos e im\u00e1genes creativas a partir de indicaciones (prompts). Tambi\u00e9n sum\u00f3 nuevos reportes de rendimiento que permiten ver con exactitud qu\u00e9 variantes de anuncios logran un mayor impacto.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"281\" height=\"158\" src=\"https:\/\/masquedigital.com\/wp-content\/uploads\/2026\/07\/Imagen4.jpg\" alt=\"\" class=\"wp-image-10479\" srcset=\"https:\/\/masquedigital.com\/wp-content\/uploads\/2026\/07\/Imagen4.jpg 281w, https:\/\/masquedigital.com\/wp-content\/uploads\/2026\/07\/Imagen4-18x10.jpg 18w\" sizes=\"auto, (max-width: 281px) 100vw, 281px\" \/><\/figure>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>John Mueller aclar\u00f3 que una impresi\u00f3n en los res\u00famenes de IA (AI Overviews) se cuenta solo si el enlace es visible en la pantalla del usuario. Si el enlace queda oculto dentro de un men\u00fa desplegable o un carrusel que el usuario no expande, la impresi\u00f3n no se registra en Search Console. Google ampl\u00eda los<br \/><a href=\"https:\/\/masquedigital.com\/en\/noti-tips\/google-explica-como-mide-las-impresiones-en-busquedas-con-ia\/\" class=\"more\">Read more<\/a><\/p>","protected":false},"author":1,"featured_media":10480,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","footnotes":""},"categories":[207],"tags":[25,32,42,93,37],"class_list":["post-10463","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noti-tips","tag-google-es","tag-marketing-digital-es","tag-masquedigital-es","tag-rafael-eladio-nunez-aponte-2","tag-rafael-nunez-es"],"_links":{"self":[{"href":"https:\/\/masquedigital.com\/en\/wp-json\/wp\/v2\/posts\/10463","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/masquedigital.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masquedigital.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masquedigital.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masquedigital.com\/en\/wp-json\/wp\/v2\/comments?post=10463"}],"version-history":[{"count":1,"href":"https:\/\/masquedigital.com\/en\/wp-json\/wp\/v2\/posts\/10463\/revisions"}],"predecessor-version":[{"id":10481,"href":"https:\/\/masquedigital.com\/en\/wp-json\/wp\/v2\/posts\/10463\/revisions\/10481"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/masquedigital.com\/en\/wp-json\/wp\/v2\/media\/10480"}],"wp:attachment":[{"href":"https:\/\/masquedigital.com\/en\/wp-json\/wp\/v2\/media?parent=10463"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masquedigital.com\/en\/wp-json\/wp\/v2\/categories?post=10463"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masquedigital.com\/en\/wp-json\/wp\/v2\/tags?post=10463"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}