{"id":10447,"date":"2026-06-08T08:49:00","date_gmt":"2026-06-08T12:49:00","guid":{"rendered":"https:\/\/masquedigital.com\/?p=10447"},"modified":"2026-07-01T21:00:08","modified_gmt":"2026-07-02T01:00:08","slug":"ceo-de-googlebusqueda-clasica-vs-modo-ia","status":"publish","type":"post","link":"https:\/\/masquedigital.com\/en\/noti-tips\/ceo-de-googlebusqueda-clasica-vs-modo-ia\/","title":{"rendered":"CEO de Google:B\u00fasqueda Cl\u00e1sica vs Modo IA"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Sundar Pichai confirm\u00f3 su intenci\u00f3n de priorizar los res\u00famenes generativos sobre los enlaces cl\u00e1sicos. Este cambio obliga a las empresas a migrar sus estrategias de SEO hacia la optimizaci\u00f3n para modelos de lenguaje, ante un futuro donde la visibilidad depender\u00e1 de c\u00f3mo la IA sintetice su contenido.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de Contenidos<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/masquedigital.com\/en\/noti-tips\/ceo-de-googlebusqueda-clasica-vs-modo-ia\/#El_auge_de_la_%C2%ABWeb_Agentica%C2%BB_la_nueva_era_de_la_automatizacion\" >El auge de la \u00abWeb Ag\u00e9ntica\u00bb: la nueva era de la automatizaci\u00f3n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/masquedigital.com\/en\/noti-tips\/ceo-de-googlebusqueda-clasica-vs-modo-ia\/#Google_lanza_perfiles_de_busqueda_para_creadores_con_100k_seguidores\" >Google lanza perfiles de b\u00fasqueda para creadores con 100k+ seguidores<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"El_auge_de_la_%C2%ABWeb_Agentica%C2%BB_la_nueva_era_de_la_automatizacion\"><\/span><strong>El auge de la \u00abWeb Ag\u00e9ntica\u00bb: la nueva era de la automatizaci\u00f3n<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La \u00abWeb Ag\u00e9ntica\u00bb redefine internet al pasar de un entorno de consumo pasivo a uno donde los agentes de IA ejecutan tareas complejas de forma aut\u00f3noma. Esto transforma la experiencia digital, donde los sitios web deber\u00e1n optimizarse no solo para humanos, sino para ser comprendidos y accionados por sistemas inteligentes que toman decisiones en nombre del usuario.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"388\" height=\"182\" src=\"https:\/\/masquedigital.com\/wp-content\/uploads\/2026\/07\/image-5.png\" alt=\"\" class=\"wp-image-10460\" srcset=\"https:\/\/masquedigital.com\/wp-content\/uploads\/2026\/07\/image-5.png 388w, https:\/\/masquedigital.com\/wp-content\/uploads\/2026\/07\/image-5-300x141.png 300w, https:\/\/masquedigital.com\/wp-content\/uploads\/2026\/07\/image-5-18x8.png 18w, https:\/\/masquedigital.com\/wp-content\/uploads\/2026\/07\/image-5-1200x565.png 1200w\" sizes=\"auto, (max-width: 388px) 100vw, 388px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"499\" height=\"261\" src=\"https:\/\/masquedigital.com\/wp-content\/uploads\/2026\/07\/image-6.png\" alt=\"\" class=\"wp-image-10461\" srcset=\"https:\/\/masquedigital.com\/wp-content\/uploads\/2026\/07\/image-6.png 499w, https:\/\/masquedigital.com\/wp-content\/uploads\/2026\/07\/image-6-300x157.png 300w, https:\/\/masquedigital.com\/wp-content\/uploads\/2026\/07\/image-6-18x9.png 18w\" sizes=\"auto, (max-width: 499px) 100vw, 499px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Google_lanza_perfiles_de_busqueda_para_creadores_con_100k_seguidores\"><\/span>Google lanza perfiles de b\u00fasqueda para creadores con 100k+ seguidores<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Google habilit\u00f3 perfiles personalizados para creadores, permiti\u00e9ndoles gestionar su presencia en los resultados de b\u00fasqueda. Esta herramienta fortalece la marca personal y reputaci\u00f3n de figuras influyentes, facilitando que los usuarios accedan a contenido verificado y controlado directamente desde el buscador.<\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Sundar Pichai confirm\u00f3 su intenci\u00f3n de priorizar los res\u00famenes generativos sobre los enlaces cl\u00e1sicos. Este cambio obliga a las empresas a migrar sus estrategias de SEO hacia la optimizaci\u00f3n para modelos de lenguaje, ante un futuro donde la visibilidad depender\u00e1 de c\u00f3mo la IA sintetice su contenido. El auge de la \u00abWeb Ag\u00e9ntica\u00bb: la nueva<br \/><a href=\"https:\/\/masquedigital.com\/en\/noti-tips\/ceo-de-googlebusqueda-clasica-vs-modo-ia\/\" class=\"more\">Read more<\/a><\/p>","protected":false},"author":1,"featured_media":10459,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","footnotes":""},"categories":[207],"tags":[25,32,42,93,37],"class_list":["post-10447","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noti-tips","tag-google-es","tag-marketing-digital-es","tag-masquedigital-es","tag-rafael-eladio-nunez-aponte-2","tag-rafael-nunez-es"],"_links":{"self":[{"href":"https:\/\/masquedigital.com\/en\/wp-json\/wp\/v2\/posts\/10447","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/masquedigital.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masquedigital.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masquedigital.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masquedigital.com\/en\/wp-json\/wp\/v2\/comments?post=10447"}],"version-history":[{"count":2,"href":"https:\/\/masquedigital.com\/en\/wp-json\/wp\/v2\/posts\/10447\/revisions"}],"predecessor-version":[{"id":10471,"href":"https:\/\/masquedigital.com\/en\/wp-json\/wp\/v2\/posts\/10447\/revisions\/10471"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/masquedigital.com\/en\/wp-json\/wp\/v2\/media\/10459"}],"wp:attachment":[{"href":"https:\/\/masquedigital.com\/en\/wp-json\/wp\/v2\/media?parent=10447"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masquedigital.com\/en\/wp-json\/wp\/v2\/categories?post=10447"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masquedigital.com\/en\/wp-json\/wp\/v2\/tags?post=10447"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}