{"id":10446,"date":"2026-06-01T08:40:00","date_gmt":"2026-06-01T12:40:00","guid":{"rendered":"https:\/\/masquedigital.com\/?p=10446"},"modified":"2026-07-01T20:46:07","modified_gmt":"2026-07-02T00:46:07","slug":"google-destaca-marcas-confiables-en-su-busqueda-con-ia","status":"publish","type":"post","link":"https:\/\/masquedigital.com\/en\/noti-tips\/google-destaca-marcas-confiables-en-su-busqueda-con-ia\/","title":{"rendered":"Google destaca marcas confiables en su b\u00fasqueda con IA"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Google expandi\u00f3 sus \u00abFuentes Preferidas\u00bb a los res\u00famenes de IA, permitiendo a los usuarios marcar sus webs favoritas para que aparezcan destacadas. Para la reputaci\u00f3n digital, esto cambia las reglas: la visibilidad ahora depender\u00e1 de ganarse la confianza directa del usuario para ser elegido como fuente de referencia.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"394\" height=\"265\" src=\"https:\/\/masquedigital.com\/wp-content\/uploads\/2026\/07\/image-2.png\" alt=\"\" class=\"wp-image-10453\" srcset=\"https:\/\/masquedigital.com\/wp-content\/uploads\/2026\/07\/image-2.png 394w, https:\/\/masquedigital.com\/wp-content\/uploads\/2026\/07\/image-2-300x202.png 300w, https:\/\/masquedigital.com\/wp-content\/uploads\/2026\/07\/image-2-18x12.png 18w\" sizes=\"auto, (max-width: 394px) 100vw, 394px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de Contenidos<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/masquedigital.com\/en\/noti-tips\/google-destaca-marcas-confiables-en-su-busqueda-con-ia\/#ChatGPT_incluira_anuncios_de_conversion_reto_para_la_reputacion_de_marca\" >ChatGPT incluir\u00e1 anuncios de conversi\u00f3n: reto para la reputaci\u00f3n de marca<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/masquedigital.com\/en\/noti-tips\/google-destaca-marcas-confiables-en-su-busqueda-con-ia\/#Google_lanza_%C2%ABProspect_Mode%C2%BB_en_Ads\" >Google lanza \u00abProspect Mode\u00bb en Ads<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"ChatGPT_incluira_anuncios_de_conversion_reto_para_la_reputacion_de_marca\"><\/span>ChatGPT incluir\u00e1 anuncios de conversi\u00f3n: reto para la reputaci\u00f3n de marca<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">OpenAI confirm\u00f3 la llegada de anuncios enfocados en conversiones y ventas directas dentro de ChatGPT. Ahora las marcas deber\u00e1n vigilar de cerca la reputaci\u00f3n de sus menciones org\u00e1nicas en el chat, ya que un anuncio competidor ubicado junto a una respuesta desfavorable de la IA podr\u00eda desviar la decisi\u00f3n de compra del usuario al instante.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Google_lanza_%C2%ABProspect_Mode%C2%BB_en_Ads\"><\/span>Google lanza \u00abProspect Mode\u00bb en Ads<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Google Ads incorpor\u00f3 \u00abProspect Mode\u00bb, una funci\u00f3n para captar exclusivamente a usuarios que no conocen la marca, excluyendo a quienes ya la han buscado. Esto obliga a las empresas a cuidar al m\u00e1ximo su primera impresi\u00f3n digital, ya que la campa\u00f1a impactar\u00e1 \u00fanicamente a personas sin una opini\u00f3n o historial previo con el negocio.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"398\" height=\"229\" src=\"https:\/\/masquedigital.com\/wp-content\/uploads\/2026\/07\/image-3.png\" alt=\"\" class=\"wp-image-10454\" srcset=\"https:\/\/masquedigital.com\/wp-content\/uploads\/2026\/07\/image-3.png 398w, https:\/\/masquedigital.com\/wp-content\/uploads\/2026\/07\/image-3-300x173.png 300w, https:\/\/masquedigital.com\/wp-content\/uploads\/2026\/07\/image-3-18x10.png 18w\" sizes=\"auto, (max-width: 398px) 100vw, 398px\" \/><\/figure>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Google expandi\u00f3 sus \u00abFuentes Preferidas\u00bb a los res\u00famenes de IA, permitiendo a los usuarios marcar sus webs favoritas para que aparezcan destacadas. Para la reputaci\u00f3n digital, esto cambia las reglas: la visibilidad ahora depender\u00e1 de ganarse la confianza directa del usuario para ser elegido como fuente de referencia. ChatGPT incluir\u00e1 anuncios de conversi\u00f3n: reto para<br \/><a href=\"https:\/\/masquedigital.com\/en\/noti-tips\/google-destaca-marcas-confiables-en-su-busqueda-con-ia\/\" class=\"more\">Read more<\/a><\/p>","protected":false},"author":1,"featured_media":10451,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","footnotes":""},"categories":[207],"tags":[25,32,42,93,37],"class_list":["post-10446","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noti-tips","tag-google-es","tag-marketing-digital-es","tag-masquedigital-es","tag-rafael-eladio-nunez-aponte-2","tag-rafael-nunez-es"],"_links":{"self":[{"href":"https:\/\/masquedigital.com\/en\/wp-json\/wp\/v2\/posts\/10446","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/masquedigital.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masquedigital.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masquedigital.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masquedigital.com\/en\/wp-json\/wp\/v2\/comments?post=10446"}],"version-history":[{"count":2,"href":"https:\/\/masquedigital.com\/en\/wp-json\/wp\/v2\/posts\/10446\/revisions"}],"predecessor-version":[{"id":10457,"href":"https:\/\/masquedigital.com\/en\/wp-json\/wp\/v2\/posts\/10446\/revisions\/10457"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/masquedigital.com\/en\/wp-json\/wp\/v2\/media\/10451"}],"wp:attachment":[{"href":"https:\/\/masquedigital.com\/en\/wp-json\/wp\/v2\/media?parent=10446"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masquedigital.com\/en\/wp-json\/wp\/v2\/categories?post=10446"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masquedigital.com\/en\/wp-json\/wp\/v2\/tags?post=10446"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}