{"id":10356,"date":"2026-05-11T22:40:14","date_gmt":"2026-05-12T02:40:14","guid":{"rendered":"https:\/\/masquedigital.com\/?p=10356"},"modified":"2026-05-11T22:40:18","modified_gmt":"2026-05-12T02:40:18","slug":"boletin-informativo-mayo-2","status":"publish","type":"post","link":"https:\/\/masquedigital.com\/en\/noti-tips\/boletin-informativo-mayo-2\/","title":{"rendered":"Reputation redefine el posicionamiento digital: herramientas de visibilidad en IA y nuevas estrategias de SEO local"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de Contenidos<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/masquedigital.com\/en\/noti-tips\/boletin-informativo-mayo-2\/#Reputation_lanza_herramientas_para_optimizar_la_presencia_en_IA\" >Reputation lanza herramientas para optimizar la presencia en IA<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/masquedigital.com\/en\/noti-tips\/boletin-informativo-mayo-2\/#Nueva_estrategia_de_SEO_local_para_buscadores_con_IA\" >Nueva estrategia de SEO local para buscadores con IA<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/masquedigital.com\/en\/noti-tips\/boletin-informativo-mayo-2\/#Google_elimina_preguntas_frecuentes_en_busquedas\" >Google\u00a0elimina\u00a0 preguntas frecuentes en b\u00fasquedas<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Reputation_lanza_herramientas_para_optimizar_la_presencia_en_IA\"><\/span><strong>Reputation lanza herramientas para optimizar la presencia en IA<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La plataforma present\u00f3 funciones para que las marcas gestionen c\u00f3mo aparecen en modelos como OpenAI, Gemini y Perplexity. Estas herramientas permiten auditar las citas y sentimientos que generan los res\u00famenes de IA, ayudando a las empresas a controlar su narrativa y mejorar su visibilidad en los nuevos buscadores conversacionales.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"394\" height=\"207\" src=\"https:\/\/masquedigital.com\/wp-content\/uploads\/2026\/05\/image-10.png\" alt=\"\" class=\"wp-image-10354\" srcset=\"https:\/\/masquedigital.com\/wp-content\/uploads\/2026\/05\/image-10.png 394w, https:\/\/masquedigital.com\/wp-content\/uploads\/2026\/05\/image-10-300x158.png 300w, https:\/\/masquedigital.com\/wp-content\/uploads\/2026\/05\/image-10-18x9.png 18w\" sizes=\"auto, (max-width: 394px) 100vw, 394px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Nueva_estrategia_de_SEO_local_para_buscadores_con_IA\"><\/span>Nueva estrategia de SEO local para buscadores con IA<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La b\u00fasqueda de palabras clave ahora se enfoca en aparecer como la mejor respuesta en asistentes como ChatGPT. Para lograrlo, los negocios locales deben organizar su informaci\u00f3n digital para que la IA los reconozca y recomiende f\u00e1cilmente, asegurando que su ubicaci\u00f3n y reputaci\u00f3n destaquen en consultas hechas por voz o chat.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Google_elimina_preguntas_frecuentes_en_busquedas\"><\/span><strong>Google\u00a0elimina\u00a0 preguntas frecuentes en b\u00fasquedas<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Google dej\u00f3 de mostrar las respuestas de preguntas frecuentes para casi todos los sitios web, reserv\u00e1ndolas solo para p\u00e1ginas oficiales de salud y gobierno. Este cambio obliga a las marcas a ajustar su estrategia de contenido, ya que han perdido el espacio visual que antes ganaban en el buscador mediante este formato.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"478\" height=\"302\" src=\"https:\/\/masquedigital.com\/wp-content\/uploads\/2026\/05\/image-11.png\" alt=\"\" class=\"wp-image-10355\" srcset=\"https:\/\/masquedigital.com\/wp-content\/uploads\/2026\/05\/image-11.png 478w, https:\/\/masquedigital.com\/wp-content\/uploads\/2026\/05\/image-11-300x190.png 300w, https:\/\/masquedigital.com\/wp-content\/uploads\/2026\/05\/image-11-18x12.png 18w\" sizes=\"auto, (max-width: 478px) 100vw, 478px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/masquedigital.com\/wp-content\/uploads\/2026\/05\/MQD-11-05-2026.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Descargar Bolet\u00edn<\/a><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Reputation lanza herramientas para optimizar la presencia en IA La plataforma present\u00f3 funciones para que las marcas gestionen c\u00f3mo aparecen en modelos como OpenAI, Gemini y Perplexity. Estas herramientas permiten auditar las citas y sentimientos que generan los res\u00famenes de IA, ayudando a las empresas a controlar su narrativa y mejorar su visibilidad en los<br \/><a href=\"https:\/\/masquedigital.com\/en\/noti-tips\/boletin-informativo-mayo-2\/\" class=\"more\">Read more<\/a><\/p>","protected":false},"author":1,"featured_media":10353,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","footnotes":""},"categories":[207],"tags":[25,26,32,42,93,37,180,146],"class_list":["post-10356","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noti-tips","tag-google-es","tag-marketing-es","tag-marketing-digital-es","tag-masquedigital-es","tag-rafael-eladio-nunez-aponte-2","tag-rafael-nunez-es","tag-rafael-nunez-aponte","tag-seo-es"],"_links":{"self":[{"href":"https:\/\/masquedigital.com\/en\/wp-json\/wp\/v2\/posts\/10356","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/masquedigital.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masquedigital.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masquedigital.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masquedigital.com\/en\/wp-json\/wp\/v2\/comments?post=10356"}],"version-history":[{"count":1,"href":"https:\/\/masquedigital.com\/en\/wp-json\/wp\/v2\/posts\/10356\/revisions"}],"predecessor-version":[{"id":10359,"href":"https:\/\/masquedigital.com\/en\/wp-json\/wp\/v2\/posts\/10356\/revisions\/10359"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/masquedigital.com\/en\/wp-json\/wp\/v2\/media\/10353"}],"wp:attachment":[{"href":"https:\/\/masquedigital.com\/en\/wp-json\/wp\/v2\/media?parent=10356"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masquedigital.com\/en\/wp-json\/wp\/v2\/categories?post=10356"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masquedigital.com\/en\/wp-json\/wp\/v2\/tags?post=10356"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}