{"id":10298,"date":"2026-04-20T20:45:57","date_gmt":"2026-04-21T00:45:57","guid":{"rendered":"https:\/\/masquedigital.com\/?p=10298"},"modified":"2026-04-20T20:46:01","modified_gmt":"2026-04-21T00:46:01","slug":"boletin-informativo-abril-3","status":"publish","type":"post","link":"https:\/\/masquedigital.com\/en\/noti-tips\/boletin-informativo-abril-3\/","title":{"rendered":"\u00a1Domina el Futuro del Marketing! | Descubre las 3 Claves que Est\u00e1n Cambiando el Juego este 2026"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de Contenidos<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/masquedigital.com\/en\/noti-tips\/boletin-informativo-abril-3\/#SEO_Multimodal_Cuando_la_camara_es_el_nuevo_buscador\" >SEO Multimodal: Cuando la c\u00e1mara es el nuevo buscador<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/masquedigital.com\/en\/noti-tips\/boletin-informativo-abril-3\/#Embajadores_CGI_El_auge_de_los_Influencers_Sinteticos\" >Embajadores CGI: El auge de los Influencers Sint\u00e9ticos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/masquedigital.com\/en\/noti-tips\/boletin-informativo-abril-3\/#Retargeting_extinto_El_oro_del_%C2%ABFirst-_Party_Data%C2%BB\" >Retargeting extinto: El oro del \u00abFirst- Party Data\u00bb<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"SEO_Multimodal_Cuando_la_camara_es_el_nuevo_buscador\"><\/span><strong>SEO Multimodal: Cuando la c\u00e1mara es el nuevo buscador<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">El paradigma de la b\u00fasqueda ha cambiado. Con el dominio de la B\u00fasqueda Multimodal (combinando Google Lens con IA), los usuarios est\u00e1n dejando de teclear. Ahora buscan apuntando su c\u00e1mara a un objeto, subiendo una foto o un video corto para preguntar \u00abd\u00f3nde compro esto\u00bb. Si tu estrategia de SEO solo incluye art\u00edculos de texto y no optimizas im\u00e1genes, descripciones de video y metadatos visuales, tu cat\u00e1logo de productos ser\u00e1 invisible.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"356\" height=\"349\" src=\"https:\/\/masquedigital.com\/wp-content\/uploads\/2026\/04\/Screenshot_3.png\" alt=\"\" class=\"wp-image-10306\" srcset=\"https:\/\/masquedigital.com\/wp-content\/uploads\/2026\/04\/Screenshot_3.png 356w, https:\/\/masquedigital.com\/wp-content\/uploads\/2026\/04\/Screenshot_3-300x294.png 300w, https:\/\/masquedigital.com\/wp-content\/uploads\/2026\/04\/Screenshot_3-12x12.png 12w\" sizes=\"auto, (max-width: 356px) 100vw, 356px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Embajadores_CGI_El_auge_de_los_Influencers_Sinteticos\"><\/span>Embajadores CGI: El auge de los Influencers Sint\u00e9ticos<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Grandes marcas de moda, belleza y tecnolog\u00eda est\u00e1n reasignando sus presupuestos. La tendencia es contratar o crear \u00abInfluencers CGI\u00bb (Generados por Computadora). Estos avatares hiperrealistas impulsados por IA trabajan 24\/7, dominan m\u00faltiples idiomas, cobran menos que una celebridad y, lo m\u00e1s atractivo para las marcas: est\u00e1n libres del riesgo de cometer errores p\u00fablicos que generen crisis de reputaci\u00f3n o cancelaciones.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Retargeting_extinto_El_oro_del_%C2%ABFirst-_Party_Data%C2%BB\"><\/span>Retargeting extinto: El oro del \u00abFirst- Party Data\u00bb<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Tras la eliminaci\u00f3n definitiva de las cookies de rastreo de terceros en los navegadores principales, el \u00abperseguir\u00bb a los clientes con anuncios por toda la web ha perdido su eficacia. Las empresas rentables hoy son las que invirtieron en \u00abFirst-Party Data\u00bb: recolectar datos (emails, preferencias) directamente del cliente a cambio de valor real (programas de lealtad, calculadoras interactivas, descuentos). Depender del algoritmo de terceros para conocer a tu cliente es un riesgo inasumible.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"279\" height=\"222\" src=\"https:\/\/masquedigital.com\/wp-content\/uploads\/2026\/04\/Imagen44.png\" alt=\"\" class=\"wp-image-10307\" srcset=\"https:\/\/masquedigital.com\/wp-content\/uploads\/2026\/04\/Imagen44.png 279w, https:\/\/masquedigital.com\/wp-content\/uploads\/2026\/04\/Imagen44-15x12.png 15w\" sizes=\"auto, (max-width: 279px) 100vw, 279px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/masquedigital.com\/wp-content\/uploads\/2026\/04\/Boletin-Informativo-MQD-20-de-abril.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Descargar Bolet\u00edn<\/a><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>SEO Multimodal: Cuando la c\u00e1mara es el nuevo buscador El paradigma de la b\u00fasqueda ha cambiado. Con el dominio de la B\u00fasqueda Multimodal (combinando Google Lens con IA), los usuarios est\u00e1n dejando de teclear. Ahora buscan apuntando su c\u00e1mara a un objeto, subiendo una foto o un video corto para preguntar \u00abd\u00f3nde compro esto\u00bb. Si<br \/><a href=\"https:\/\/masquedigital.com\/en\/noti-tips\/boletin-informativo-abril-3\/\" class=\"more\">Read more<\/a><\/p>","protected":false},"author":3,"featured_media":10308,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","footnotes":""},"categories":[207],"tags":[25,26,32,42,93,37,180,146],"class_list":["post-10298","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noti-tips","tag-google-es","tag-marketing-es","tag-marketing-digital-es","tag-masquedigital-es","tag-rafael-eladio-nunez-aponte-2","tag-rafael-nunez-es","tag-rafael-nunez-aponte","tag-seo-es"],"_links":{"self":[{"href":"https:\/\/masquedigital.com\/en\/wp-json\/wp\/v2\/posts\/10298","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/masquedigital.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masquedigital.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masquedigital.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/masquedigital.com\/en\/wp-json\/wp\/v2\/comments?post=10298"}],"version-history":[{"count":1,"href":"https:\/\/masquedigital.com\/en\/wp-json\/wp\/v2\/posts\/10298\/revisions"}],"predecessor-version":[{"id":10310,"href":"https:\/\/masquedigital.com\/en\/wp-json\/wp\/v2\/posts\/10298\/revisions\/10310"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/masquedigital.com\/en\/wp-json\/wp\/v2\/media\/10308"}],"wp:attachment":[{"href":"https:\/\/masquedigital.com\/en\/wp-json\/wp\/v2\/media?parent=10298"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masquedigital.com\/en\/wp-json\/wp\/v2\/categories?post=10298"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masquedigital.com\/en\/wp-json\/wp\/v2\/tags?post=10298"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}