Virtual Reality (VR) and Augmented Reality (AR) are two technological advances that, over the last couple years, have revolutionized the industry of digital marketing, and they have created an excellent shopping experience; one that, by the way, does not seems to stop evolving.
With each passing day, there are new uses for these tools online for the publicity sector, as well as for entertainment in general, which has an important impact in the market and, evidently, it helps brands and companies to stand from the competence. The real question is: which of these technologies stand on top? It is impossible to know for sure, but what you can know from now is what will be the three trends in VR and AR that will flood the marketing area for 2020. Let’s check them out:
- Native publicity for VR: The creation of less invasive content is the goal of native publicity. New virtual reality glasses have been created to play without the need of a console. What is the goal? To develop long lasting content for users to better understand the messages through an immersive experience.
- Integration of AI with AR and VR: The use of Artificial Intelligence (AI) lets a device with camera to know everything about the object it is focused on. This technology is being used in every day devices, and it is expected that developers try to link AI benefits with AR/VR next year. The purpose of it is to advance in automatic learning of algorithms. These can analyze the user’s preference and offer support to reinforce digital marketing campaigns.
- AR to help shopping: the idea of adding AR to mobile devices is to facilitate searching and finding online products to almost 100 million users. Therefore, taking advantage of this tool will be vital to improve positioning content, adapting content to the result page, and perfecting strategies with the use of AR.