Social selling is about leveraging social media to find the right prospects, build trusting relationships, and ultimately help you achieve your sales goals by offering thoughtful content until the prospect is ready to buy.
Simple Social Selling Mechanics
To get it right, you need to have a deep understanding of how it works and accept that it is not “owned” by one department in your organization, it is a team effort.
Simply put, social selling is the process of using tools like Facebook, Twitter, and LinkedIn to:
- Build relationships.
- Define your reputation.
- Gain visibility among your target market.
- Deliver value to your target market.
- Establish credibility.
Is social selling marketing or selling?
Unlike social marketing, social selling aims to cultivate one-to-one relationships versus broadcast for many.
It may be called social, but it’s actually quite personal
Part of the reason there is so much disagreement around what social selling is and who it belongs to, lies in the very name – a misnomer, many would say. Social selling is not in some way social or selling, at least not on the surface.
Social selling is not:
- Deliver the hard sell on LinkedIn.
- Close deals on Twitter
- A replacement for talking to prospects.
- A magic formula for making installments.