We have specialized human talent that is always developing the best technological methods and tools that increase the visibility of relevant content in Web 2.0, aligned with your communications plan to enhance the positioning of your brand. Likewise, we maintain a constant monitoring and follow up of our services to consolidate an outcome that satisfies the expectations of our client.
The range of possibilities offered by the digital world for the projection of a personal, commercial or corporate brand has no limits, allowing spaces for each initiative and increasing competition in the media, in which the target audience has presence. MásQueDigital is motivated by this reality to carry out the most complete analysis and evaluation of the communicational architecture that allows the company to specify the structure to be implemented in your social networks, managing to follow the communication line defined jointly with the client in order to generate strategies that work as an impulse to your image or brand on the Web.
All contents generated in digital media are undoubtedly the essential ingredient to satisfy your communication needs, in this regard, we have a platform that allows us to measure, through statistical reports, your performance in the social media universe, accurately assessing your interaction with other users and the real impact of your campaigns in Web 2.0.
This service allows us to implement the right strategies to manage your brand on the Web, through a platform that combines concepts of digital marketing, Web positioning techniques, distribution and dissemination in digital media, as well as the generation of content with the most advanced techniques in Search engine optimization (SEO) in order to drive a significant volume of organic traffic.
The agreed communication strategy for Web 2.0, considering the projection and your desired profile, requires the implementation of the following services:
Consulting and Content Generation
Our service provides the proper advice to establish a suitable structure, analysis for the inclusion of keywords related to the market of the product or service being promoted, define the search terms that may be most used, and identify related news events and trending topics that are essential to develop a content that has all the characteristics and attributes that search engines consider in order to facilitate your positioning.
Another aspect with the same importance is the continuous distribution of publications through the media and the most appropriate entities to be disseminated. This will only be possible through the constant search for alternatives with greater potential to create value for such publications by increasing traffic and adjusting more accurately the interested audiences.
The factors considered by search engines to index a content in a privileged position are based on different exclusive qualifications to the search engines. This service considers the continuous analysis of the algorithm of the search engines to enhance the most significant factors, simultaneously generating enough organic traffic to achieve the desired positioning, since the number of visits and searches of a specific term will always be factors that will influence the results.
SEO Advice and Usability
This advice has as main objective to communicate and validate the proper implementation of the technical aspects in the different media, with the aim of setting the necessary taxes adjusted to the most recent trends. Likewise, we improve the experience of your users by enhancing the structure of the content, its attractiveness and ease of navigation, thus maximizing the time spent on your pages by increasing the usability of the website, which represents another SEO feature that increases the possibilities of indexing in the first positions of the search engine.
Complaint Management on Web 2.0 Platforms
Our management consists in evaluating in detail the possible infractions that have been presented in deterioration of your image in the digital world, in platforms like Twitter, Facebook, WordPress, Blogspot, Google, YouTube, among others, in order to determine the correct steps to continue with the objective of reducing, blocking or eliminating communication attacks, according to the mechanisms authorized and allowed by each platform.
Guard and Custody
We safeguard your reputation by evaluating identities that might be related to your Web 2.0 image. In this regard, the acquisition and administration of accounts in social networks, domain names, email accounts, among others, is a key tool to prevent third parties from using those networks to damage your prestige.
This service identifies, monitors and classifies the published content, related to your name or your brand in the Google search engine, in order to detect possible attacks and develop a contingency plan that allow us to reduce the impact of a possible unwanted crisis to your image in the Web.
Autocomplete on Google is a search functionality that aims to automatically display a list of suggestions related to the search terms that the user specifies as typing in the text box.
Our service consists of influencing the list of suggestions so that it includes in the first places those descriptive of interest of our clients, as well as it can be used to move any of them that could affect your reputation.
Our SEM Advice (Search Engine Marketing) has as main objective to advise you on the correct strategy to carry out advertising campaigns, with the aim of having greater impact through the purchase of the correct words, budget allocation, strategic message creation and segmentation of target audience.
This powerful tool of global reach allow us to quickly make public any product, service or brand through the network, by a proper optimization and a more efficient return of investment.
It is an advice on best practices and tools to make use of email as a channel for digital marketing.
Set of courses and workshops focused on training about digital media management teams in SEO techniques, Web Writing and Digital Marketing.
Communicational Crisis Management
It is the proper analysis and management of communicational crises in Social Media in order to avoid possible damages to your brand.
This is about the growth of the reach of key messages through strategic influencers.
More and more corporations tend to connect their services to a public network, such as the Internet. However, the heterogeneity and dynamism of today’s corporate communications networks, as well as their rapid evolution and deployment capacity imply a reduction of the security controls applied to them and even an uncontrolled increase of The systems and services that are exposed.
All these factors have an influence to make possible attack scenarios with a high probability of success, increase. For this reason, it is strongly recommended that corporations implement a culture of continuous security management and, especially, periodically make revisions of the organization’s exposure to the threats represented by the provision of services all over the Internet.
In addition, we are in a world where Web applications evolve with relevant rise, becoming increasingly important. We refer to services called Web 2.0, such as Google Maps, Instagram, Facebook, Twitter, among others. Therefore, they become one of the most critical elements of an organization’s technological platform, both because of its complexity and because of its notoriety and criticality for business objectives, and it becomes more necessary to monitor your safety.
For this reason, at MásQueDigital we offer you a wide range of solutions that can be adapted to your specific requirements.
Secure Office, Corporate Communications and Digital Perimeter Security
MásQueDigital has the objective to carry out the securing of the communications by email to the offices outside our headquarter. A number of information protection techniques will be applied by means of data encryption in order to protect files stored on local hard disks and to protect confidential email data. Likewise, specialized solutions will be applied in the internal perimeter assurance, through security policies for applications and services, intrusion detection systems, antivirus, antimalware and user access management to network services.
Ethical Hacking and Pent Test Services
Audit, Evaluation and Development of Policies, Standards and Procedures
We support the definition of Politics and Government as a model. From general objectives, control objectives, responsibilities and documentation reference. The internal regulations, along with the standards and the procedure, are included in a workflow for the development according to a series of documents made by our certified experts.
Forensic Analysis and response to computer incidents
Each device represents a value based on the information it has stored and it becomes valuable evidence in case of a security incident; this evidence is important for investigating cases involving cybercrimes or computer attacks. At MásQueDigital we have a highly experienced team in forensic analysis and response to computer incidents, ready to support you in an emergency or to conduct an investigation.
Digital Legal Advice on Privacy and New Technologies
This is service of integral legal advice in computer science, telecommunications and new technologies of our specialized lawyers team.
Training in incident response and computer research training
As part of the specialized services of computer security, MásQueDigital provides support in the preparation of response and defense teams in computer security, detection of malicious software and industrial espionage equipment. Understanding the gravity and care of these activities, we have built a workshop that will provide the participants with the necessary expertise to successfully perform in an actual research field.