We all know that Google makes more than fifty modifications of its secret algorithm responsible for organizing the contents annually. However, the objectives behind these modifications are what most often vary. The most recent adjustment, for example, has just been made and what it seeks is to favor the original informative content.
In other words, the Mountain View company wants to reward quality content over other publications that, as a result of copies and plagiarisms, manage to get out of the top positions. “An important element that we want to promote is the presentation of original articles, an effort that requires a lot of time, effort and resources from the editor”, said Richard Gingras, vice president of information services at Google.
An ABC.es report explains that Google meets with this adjustment one of the most important demands of the media, who have repeatedly complained that websites of doubtful prestige and relevance appear in more privileged positions, receiving a significant flow of traffic Organic in the search engine.
Modifying the guidelines that affect search engine optimization will ultimately allow for a fairer classification. “It means that readers interested in the latest news can find the news that started it all, and publishers will be able to benefit from their original texts being more viewed”, Gingras promises, adding:
“Our goal is to support the industry efforts and help users access articles with more confidence.”
Gingras knows very well that Google’s algorithm was failing in this regard lately, and that is why they have finally decided to get to work, examining content thoroughly and finding the most useful results possible … especially when it comes to news.
The executive said that the company will ask its team of human reviewers to take into account the reputation of an editor in the classification of the contents, and that they value more the means that provide quality material, of the type that requires extensive elaboration process and that rarely appears in the top positions when the search terms are entered.